Thanks to Nonsuck Book blog who showcased a new series of advertisements for Penguin publishing in Malaysia by Saatchi and Saatchi advertising I got to see these beautiful images and wanted to share them. I think that the images are fantastic, but I am not sure about the Unputdownable title of these clever little ads. They say more to me about reading being a part of daily life, or about the nature of the format of the book, as Jorge Luis Borges said over twenty years ago:
I believe that books will never disappear. It is impossible that that will happen. Among the many inventions of man, the book, without a doubt, is the most astounding: all the others are extensions of our bodies. The telephone for example, is the extension of our voice; the telescope and the microscope are extensions of our sight: the swords and the plough are extensions of our arms. Only the book is an extension of our imagination and memory.
From: Alifano, Roberto. Twenty Four Conversations with Borges.
: Massachusetts Lascaux Publishers, 1984.